Ethnographic Research for Inventors: The Fancy Name for Simply Watching Your Customer

If you’re developing a new product, here’s a term you may encounter sooner or later: Ethnographic research. It sounds expensive. Maybe like something involving a team of researchers, a two-way mirror, clipboards, statistical analysis, and a research budget with more zeros than your entire product development budget. Fortunately, it doesn’t have to be any of […]

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The Dangerous Side of “Invention Help” Companies

Every year, I meet inventors who spent thousands — sometimes their entire life savings — on heavily marketed “invention help” services that ultimately did little or nothing to move their product toward actual business success. And honestly, it’s heartbreaking. Now let me be very clear: This article is NOT accusing any specific company of wrongdoing

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OMG! This project is out of control!

Hiring an Engineer, Product Designer, or Firm to Launch your Invention

So, for whatever reason, you’ve decided not to work with Product QuickStart. Maybe you suffer from Qoppaphobia.Maybe you think people from the South are weird.Maybe your cousin’s uncle’s former roommate’s hairdresser knows someone who is an intern at an engineering firm. Hey — I get it. But seriously… I still want you to have the

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SmokeBLOQ Meat Thermometer

Image Credit: SmokeBloq SmokeBloq Wi-Fi Meat Thermometer Product QuickStart partnered with SmokeBloq to develop a smart cooking device designed to give outdoor cooks greater control and visibility while grilling or smoking meat. The SmokeBloq system is a Wi-Fi–enabled meat thermometer that connects to a mobile app, allowing users to monitor cooking temperatures remotely and receive

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Dr. Sally's

Dr. Sally’s

Dr. Sally’s Toothbrush Line Product QuickStart partnered with Dr. Sally’s to design a family of modern toothbrushes developed to promote better daily oral hygiene. Created by Dr. Sally—a highly successful dentist who strongly advocates for regularly replacing toothbrushes—the product line was designed as part of a convenient subscription service that automatically delivers fresh brushes at

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Inmotion Albums

InMotion Albums

InMotion Albums – Interactive Print + Digital Memory Book Product QuickStart partnered with InMotion Albums to help bring a new category of storytelling product to market: the world’s first photo album that seamlessly combines printed photographs with synchronized digital media. The result is a hybrid memory book that allows users to experience traditional photography alongside

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Sensorscall

CareAlert by SensorsCall

CareAlert Remote Wellness Monitoring System Product QuickStart partnered with SensorsCall to design and engineer the physical hardware for CareAlert, a smart home monitoring device that helps families keep aging loved ones safe while allowing them to live independently at home. The compact device plugs directly into a standard wall outlet and blends into the home

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