Aesthetics is a philosophical concept which deals with the notion of beauty. Since beauty is ‘in the eye of the beholder’, it is not possible to quantify aesthetics. An object, song, or experience that one individual finds aesthetically pleasing, may be totally offensive to another individual. This is among the reasons why our society has so many different options in products, cuisine, music, and other sensory experiences.
Product aesthetics is a more specific subset of aesthetics. Products are often referred to as having specific aesthetic characteristics, such as a futuristic aesthetic, a feminine aesthetic, etc. Industrial Design seeks (among other things) to match an appropriate aesthetic with the target consumer. When developing a new invention, it is critically important to understand the aesthetic tastes of the target market.