Commoditization occurs when your product is fundamentally the same as everyone else's and you are prone to easy knock-offs. If you are in the business of producing products for mass consumer appeal, you are constantly fighting the battle to avoid commoditization. Commoditization means that you will be fighting over price, price, price rather than over value.
Innovation and Design are often employed by leading companies do to avoid sliding into commoditization. Innovation and design help increase the perceived value of the product through the introduction of new features, materials, and technologies.
Product QuickStart works with our clients to define innovative categories, innovative features, and innovative design directions that help companies obtain more value for their products. This approach avoids commoditization and drives up margin.