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Commoditization

Commoditization occurs when your product is fundamentally the same as everyone else's and you are prone to easy knock-offs.  If you are in the business of producing products for mass consumer appeal, you are constantly fighting the battle to avoid commoditization. Commoditization means that you will be fighting over price, price, price rather than over value.

 

Innovation and Design are often employed by leading companies do to avoid sliding into commoditization. Innovation and design help increase the perceived value of the product through the introduction of new features, materials, and technologies.

 

Product QuickStart works with our clients to define innovative categories, innovative features, and innovative design directions that help companies obtain more value for their products.  This approach avoids commoditization and drives up margin.

 

 

 

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Consulting / Design / Engineering / Prototypes / Manufacturing

Atlanta Office: 197 West Crogan Street; Suite 205;  Lawrenceville, GA  30046

Please visit Product JumpStart's LinkedIn page.  Here you can follow us to keep up to date on all the new product development stuff we're doing. Please visit Product JumpStart's Facebook page.  Here you can 'like' us to keep up to date on all the new product development stuff we're doing. Please visit Product JumpStart's Twitter page.  Here you can follow us to keep up to date on all the new product development stuff we're doing. Please visit Product JumpStart's Google page.  Here you can follow us to keep up to date on all the new product development stuff we're doing.