Design is the act of creating a plan for something. Within the realm of invention development, design is the process of converting a product need into plans for a manufacture-ready product. Design in this sense can be subdivided into a number of other fields including primarily industrial design and design engineering. Additional sub-categories include package design, interface design, design for manufacture, ergonomic design, and numerous other specialties.
For a product to be successful, the design of that product usually should include industrial design (which focuses on the user aspects of the product including form, aesthetics, consumer appeal, ergonomics, etc.) and design engineering (which focuses on the function and manufacturability aspects of the product).
At Product QuickStart, we pride ourselves on being a balanced team of industrial designers and engineers. Our process is to consider both elements of product design throughout the product development process.