Ideation is the process of creating ideas. Within the realm of invention development, it often refers to the creative component of the design process, in which solutions are put forward, built upon, and used to spawn new solutions.
Ideation can involve many different techniques, and different people find more success with some techniques than with others. Typical methods of ideation include brainstorming, sketching, problem dissection and analysis, sketch modeling, and experimentation.
At Product QuickStart, we make extensive use of sketching, prototyping, brainstorming, and many other techniques in our ideation process.