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Product Semantics

Product semantics is a field of thought based on the idea that a product's form should readily communicate the function of the product. Thus, a product with good product semantics would typically not require the user to read a manual to comprehend its intended use.

 

To observe the principles of product semantics, a chair should look like it is meant to be sit on, a fork should look like it is meant to pierce food and deliver it to the mouth, and a cup should look like something a person drinks from.

 

Product semantics has also been extended in some cases to include the application of personality attributes to products. For instance, the Volkswagon Beetle has been described as a 'happy product'.

 

 

 

 

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Please visit Product JumpStart's LinkedIn page.  Here you can follow us to keep up to date on all the new product development stuff we're doing. Please visit Product JumpStart's Facebook page.  Here you can 'like' us to keep up to date on all the new product development stuff we're doing. Please visit Product JumpStart's Twitter page.  Here you can follow us to keep up to date on all the new product development stuff we're doing. Please visit Product JumpStart's Google page.  Here you can follow us to keep up to date on all the new product development stuff we're doing.